Accor Names Zurich as Europe’s Best City to Unplug
Paris, France, May 25, 2026 / TRAVELINDEX / Global hospitality brand Accor has created the 2026 Digital Pause Index to move beyond standard tourism stats to measure the Analog Quality of 50 European cities; ranking them on criteria including museums and bookshops per 100k people, green space density, May temperatures, and median cost of a two-night stay in a four-star boutique hotel during the May season. Frantic checklists of must-see places are being replaced by something slower – it’s no longer all about getting that perfect shot, it’s more about finding that perfect place to just be. The definition of luxury has shifted to now be all about the quiet power of the off-switch.
Key findings showed:
- The two-hour rule: Destinations under two hours from London (e.g. Ghent or Bordeaux) offer the best sensory reset for short breaks.
- Smaller is better: Smaller cities are outperforming major capitals in terms of sensory balance, proving that silence is easier to find in Ljubljana than London.
- The Autopilot effect: Cities like Amsterdam and Strasbourg use cycling infrastructure to force a digital pause and make travellers live more in the moment.
The Top 5 Cities to Unplug in 2026:
- Zurich, Switzerland: the precision of silence (Score: 94/100): Zurich tops the list thanks to its combination of accessibility, nature proximity, and high-quality urban infrastructure – Zurich’s ‘blue space’ culture can be experienced with a float down the Limmat River.
- Ljubljana, Slovenia: Europe’s green lung
A city that banned cars is now a ‘green lung’ where the local soundtrack has flipped from engine hum to birdsong – visitors can relax in Tivoli Park and join locals in listening out for local birds. - Vienna, Austria: The art of the perpetual afternoon
Half of the city is covered in parks, but the coffee shop is where the magic happens – order a Kleiner Brauner at Café Central and grab a newspaper to unplug.
- Edinburgh, Scotland: The stone-carved library
With 60 libraries per 100k people, there are multiple opportunities to unplug with a book in Edinburgh where the old stone streets and historic buildings act as an atmospheric silencer. Climb Salisbury Crags at dusk to find a quiet spot to enjoy the views in solitude.
- Ghent, Belgium: A low-noise haven
In the car-free Medieval city the Tactile Hobby Index is through the roof; think weaving workshops in old textile factories and candle-lit jazz bars where the lighting is designed for intimacy, not photography.
