Central Department Store and Rajadamnern Stadium Join Forces with TAT to Launch the “Central x Rajadamnern Stadium Bag”
Bangkok, Thailand, July 07, 2026 / TRAVELINDEX / Central Department Store, under Central Retail, Thailand’s leading department store, and Rajadamnern Stadium, one of the country’s most treasured cultural landmarks and a revered home of Muay Thai, have joined forces on a landmark collaboration to launch the Central x Rajadamnern Stadium Bag at the TWO LEGENDS, THE SPIRIT OF THAILAND event. The special-edition bag reimagines Thai character in contemporary form and carries the remarkable stories of both names for shoppers and travellers around the world to experience and own, reinforcing Central Department Store’s role as a destination that connects Thai identity with world-class retail lifestyle experiences. It goes on offer from 1 July 2026.
Both names have been part of Thais: Central Department Store as the country’s foremost department store, Rajadamnern Stadium as a Muay Thai arena that draws fans from across the globe. Bringing the two together on a single bag becomes a way of retelling their stories anew, and the result is at once a keepsake, a collectible and a symbol of a major collaboration that reflects Thai pride.
Ms. Rvisra Chirathivat, Chief Marketing Officer, Central and Robinson Department Store, said, “Muay Thai is something Thailand holds dear, admired around the world as both an art form and a sport that has won hearts for generations. Central Department Store is committed to sharing the spirit of Muay Thai with the world.
Central Department Store and Rajadamnern Stadium may work in very different fields, yet each has a history of about eight decades, and each helps shape a visitor’s first impression of Thailand through experiences that capture the country’s character and charm. We share a vision of presenting Thailand to the world, drawn from the long story we have shared with Thai society and from our determination to be a destination travellers everywhere want to visit. The Central x Rajadamnern Stadium Bag marks another important step for Central Department Store and Rajadamnern Stadium. Together, we have taken Muay Thai, one of Thailand’s national sports, and turned it into something both practical for everyday life and a collectible that tells the story of this collaboration. It is a piece of Thailand that people can take home, and a fresh way to share the country’s character with the world.
With stores across Thailand’s major tourist cities, Central Department Store becomes another channel to bring the story of Muay Thai to customers from around the world. The choice of a fabric tote also reflects Central Department Store’s commitment to sustainability.”
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), said, “TAT emphasizes that Thai tourism today is no longer just about headcounts, but about inspiring visitors and crafting experiences that make them want to return. This is achieved by leveraging cultural capital through innovation to create new forms of value. Thailand’s soft power remains at the heart of this, from Thai cuisine and Muay Thai to the products that reflect the identity of local communities, and the destinations and activities that are a Must Visit and a Must Try for travellers from around the world. The collaboration between Central Department Store and Rajadamnern Stadium is a fine example of bringing two treasured legacies together to create an experience that leaves a lasting impression and adds real value to Thai tourism. Today, every country competes for tourism, but what truly sets a destination apart is making visitors feel moved, feel at ease, and come away with something meaningful, in keeping with the spirit of Amazing Thailand, which sets out to deliver happiness through every sense, and with the ‘Healing is the New Luxury’ trend, which prizes memories and stories worth passing on over anything money alone can buy. TAT applauds Central Department Store and Rajadamnern Stadium for coming together to spark inspiration and bring Thailand’s appeal to travellers worldwide in a way that is both contemporary and unforgettable.”
Two Icons, Eight Decades of Stories
The magic of the Central x Rajadamnern Stadium Bag lies in a design that draws on the signatures of both worlds, retail and Muay Thai, and tells their stories on a single bag. Central Department Store revives the classic logo it used between 1947 and 1973, a nod to the store’s origins, its foundations and the journey that carried it to where it stands today, a return to the heritage and legacy passed down across nearly eight decades. Rajadamnern Stadium, in turn, brings the Yant Paed Tidt (Eight-Direction Yantra), an ancient sacred symbol believed to offer protection, courage and strength from every direction, qualities that echo the heart of Muay Thai: discipline, endurance, a resilient spirit and the will to overcome every obstacle. Revered by Thai boxers as a blessing of protection before they step into the ring, the Yantra has already captivated visitors from around the world through the Rajadamnern Immersive Muay Thai Experience, becoming one of the stadium’s most memorable signatures. Colour tells the story of both sides, too: Central Department Store’s red meets Rajadamnern Stadium’s blue, and the emblems of the two come together on a single bag to complete a design with a character all its own.
Mr. Sarun Ladawon, Chief Executive Officer of Global Sports Ventures Company and Board Director of Rajadamnern Stadium, said, “GSV is committed to developing Rajadamnern Stadium into more than a Muay Thai arena, into a place that creates economic, cultural and tourism value. This strategic collaboration is another important step in opening new opportunities and building on the long-term potential of Muay Thai.
For eight decades, Rajadamnern Stadium has stood firm as a stadium that guards the spirit of Muay Thai. Bringing the meaning of the Yant Paed Tidt, a symbol Thai boxers hold in deep reverence, onto this bag carries the values and beliefs that live with the ring out to a far wider audience through contemporary design. We have a vision to elevate Muay Thai on the global stage, and we believe Central Department Store’s customer network, especially the travellers who pass through its stores in Thailand’s key tourist cities, will help carry the story and spirit of Muay Thai to the world in new ways.”
Central Department Store and Rajadamnern Stadium are giving everyone the chance to own the Central x Rajadamnern Stadium Bag (priced at 990 Baht) from 1 July to 31 October 2026 (or while stocks last), through a range of convenient channels nationwide:
International travellers can receive the bag free with a qualifying purchase between 1 July and 31 October 2026 (or while stocks last):
- Central x Rajadamnern Stadium Bag Red version, with a purchase of 15,000 Baht or more at nine participating Central stores: CENTRAL @ centralwOrld, Central Bangrak, Central Rama 9, Central Phuket, Central Patong, CentralFestival Samui, CentralFestival Chiangmai, Central Udonthani and Central Pattaya Beach.
- Central x Rajadamnern Stadium Bag White version, with a purchase of 20,000 Baht or more at Central Chidlom.
- Thai customers and the general public can purchase the Central x Rajadamnern Stadium Bag red version for 990 Baht from 25 July 2026 at 23 participating Central stores: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central EastVille, Central Silom Complex, Central Rama 2, Central Rama 3, Central Chaengwattana, Central Ramindra, CentralPlaza WestGate, Central Future Park Rangsit, CENTRAL @ Megabangna, Central Nakhon Pathom, Central Fashion Island, CentralFestival Samui, Central Phuket, CentralFestival Hadyai, CentralFestival Pattaya Beach, CentralFestival Chiangmai, Central Khonkaen and Central Udonthani.
- Rajadamnern Stadium fans can own both the red and white versions at the Rajadamnern Stadium Official Store for 990 Baht from 1 July 2026.
The Central x Rajadamnern Stadium Bag is born of a landmark collaboration that captures Thai character in a contemporary, one-of-a-kind design. It is available at participating Central stores and Rajadamnern Stadium from 1 July to 31 October 2026 (or while stocks last).
