Best Western Signs Second Vīb Hotel in Bangkok

Bangkok (Thailand) – March 22, 2016 (travelindex) – Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia, signs an agreement with Sajja Chairattivech, President of Thai Bedding Co. Ltd, for Bangkok’s second Vib® Hotel. Located close to the Saphan Taksin BTS skytrain station and Robinson Bangrak shopping mall, the newly built Vib Sathorn Hotel will offer 180 rooms and cutting-edge amenities when it opens in Q1 2019. Construction will get underway in June 2016.

A union of inspirations and a reflection of the modern world, each Vib hotel will boast destination-authentic touch points, from the artwork and signature murals found on each guest floor to the locally made items and retail pop-ups in the sundry shop. Each hotel will speak to its destination allowing the developer to work with Best Western’s design team to modify the model to accommodate the needs of the urban site, the market and identify with its surroundings.

At the cornerstone of each Vib hotel will be a spacious lobby buzzing with activity where guests can connect, relax and recharge. Within the public space will be a tech-centric specialty market for guests to experience authentic local flavor. Built by smart design, the public space will allow for staff to play multiple, yet functional, roles. For instance, the front desk agent could easily check in a guest as well as accommodate their request at the bar or café.

Brand-defining design elements will bring the essence of Vib to life in the hotel lobby including sleek concrete floors; interactive technology solutions such as a scrolling message board along the lobby ceiling, USB access and power ports throughout; and LED lighting that will change throughout the day, creating different moods. Clean lines, layered facets and sophisticated colors speak to a worldly, vibrant brand of traveler.

Vib guestrooms will be configured for today’s savvy, on-the-go consumer with signature Vîb amenities such as a platform bed with storage below and desk connected, Smart TV, and ceiling-mounted LED lighting. At 191 square feet each, the high-efficiency designed guestrooms allow for maximized public spaces throughout the hotel.

About Best Western Hotels & Resorts:
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western?, Vib®, BW Premier Collection® and GLoSM. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly 60 percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Media contact:
Siriporn Trachoo
Marketing & Communications
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260
Email: siriporn.trachoo@bestwestern.com