Bangkok (Thailand) – February 23, 2015 -World-leading Thai culinary and lifestyle brand Mango Tree Worldwide unveiled its new waterfront flagship restaurant experience, Mango Tree On The River, at a recent celebrity-studded launch party on Bangkok’s Chao Phraya river.
Menu highlights include Whole Main Lobster With Yellow Curry, Mango Tree’s signature dish, and innovative twists on Thai classics, including Tom Kha Lobster, Red Curry Barbecue Duck with Pineapple and Apricots, Red Curry Scallop with Salted Fish and Pineapple, Home-Made Sai Oua (Chiang Mai style sausage) and Baby Back Ribs with Larb-style sauce.
Founded in Bangkok in 1994, Mango Tree has long set the benchmark for authentic and stylish Thai dining experiences. Mango Tree on the River now takes pride of place in a collection of flagship experiences in key world cities, joining signature restaurants in prime locations in Hong Kong, London, Dubai, Tokyo, Manila, Mumbai and Washington DC.
They are the flagships of a fast-growing global enterprise on track to total more than 100 establishments globally by the end of 2015, under the Mango Tree, Mango Tree Bistrobar, Mango Tree Café and COCA brands.
Mango Tree Worldwide’s Bangkok-based CEO Pitaya Phanphensophon said he was delighted to see the growth of the company and that the brand is going from strength to strength as it expands to the world’s culinary capitals.
New additions to the global brand include Mango Tree Restaurant Mumbai, opening in March, Mango Tree Copenhagen in April, and Mango Tree Qingdao in May. Mango Tree Pop-up Restaurant will also open during Milan Expo, Italy, in May.
“Our success is down to choosing great partners, having a unique concept, a sound strategy and above all, a team which believes in itself,” Pitaya says.
He says the group has a number of long-standing partners worldwide who believe in the unique concept and are passionate about taking Thai food in an authentic yet innovative direction. The brand adds value to the dining experience with its modern style and presentation.
Trevor MacKenzie, the group’s Managing Director and the driving force behind Mango Tree’s success in franchising its brands worldwide, said innovation and creativity were central to Mango Tree’s popularity.
“High quality ingredients, locally sourced where possible, and respect for tradition are integral to the Mango Tree experience,” Mackenzie says. “We also try to get the intangibles right, the ambience or vibe if you like, by including a fully functioning bar to provide theatre and buzz, innovative presentation and unexpected twists on ingredients.
MacKenzie and Pitaya are both passionate believers and advocates for the brand. Their ambition and vision are clear: take the Mango Tree brand and the Thai culinary arts to a global audience by planting a Mango Tree in every major international city.
The Mango Tree group is a dynamic, innovative and fast-growing company that has a vision to bring authentic Thai cuisine with a creative twist to the world, and to plant a Mango Tree in every major world city. At the vanguard of the global Thai food explosion, the Mango Tree group comprises the Mango Tree, Mango Tree Bistro and Mango Tree Cafe brands, as well as Coca, the contemporary steamboat suki concept. The group’s heritage dates back to 1957, when Khun Srichai Phanphensophon opened the first Coca restaurant in Surawong, launching the suki trend in Thailand. The pioneering spirit continued when the group’s CEO and celebrity chef Pitaya Phanphensophon, Srichai’s son, opened the first Mango Tree restaurant in the heart of Silom in 1994. Today, the group operates more than 70 restaurants and cafes in 15 countries in Asia, the Middle East, and the USA. Part cultural ambassador and part culinary innovator, Mango Tree has charted a course to become the premier global Thai cuisine brand, delivering quality Thai cuisine, stylish design, and intuitive service that always exceeds diners’ expectations.
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