A Journey Beyond the Known, Discovering Guatemala
Bangkok, Thailand, November 13, 2026 / TRAVELINDEX / The Embassy of the Republic of Guatemala in Thailand, in collaboration with All Around Holidays (AAH), successfully hosted “Discovering Guatemala: A Journey Beyond the Known” on Friday, November 6, 2026, at Spectrum Lounge & Bar, 29th Floor, Hyatt Regency Bangkok Sukhumvit. The event brought together invited travel agencies, media representatives and tourism industry stakeholders for a morning of destination discovery, practical travel information and networking over a Guatemalan-inspired breakfast.
The event aimed to introduce Guatemala’s diverse tourism attractions and experiences to the Thai travel market while creating opportunities for future tourism cooperation and travel business development between Guatemala and Thailand.
The programme opened with welcome remarks by H.E. Mrs. Shirley Dennise Aguilar Barrera, Ambassador of the Republic of Guatemala to the Kingdom of Thailand, followed by presentations from Guatemala’s tourism organizations and industry partners.
The Guatemala Tourism Institute (INGUAT) delivered a destination presentation showcasing the country’s tourism highlights, including its rich Mayan heritage, colonial architecture, spectacular natural landscapes, cultural traditions and unique travel experiences. The presentation introduced destinations such as Antigua Guatemala, Lake Atitlán and Guatemala’s impressive volcanoes, highlighting the country’s appeal to travelers seeking culture, nature, history and adventure.
ASISTUR (Tourist Assistance – 1500) provided practical travel information, focusing on security measures and assistance available to tourists visiting Guatemala. The presentation addressed travelers’ concerns and provided useful guidance on staying safe and accessing support while exploring the country.
All Around Holidays, together with its Guatemala destination management company (DMC) partner, Martsam Travel, introduced its range of ground services for visitors, including accommodation arrangements, transportation, airport transfers, guided tours, activities, restaurant arrangements and other travel-related services to support both individual and group travellers.
The Embassy of Guatemala also provided an informative presentation on visa requirements and application information for Thai travellers, offering practical guidance for those interested in visiting Guatemala.
Adding an important travel connectivity perspective, STARLUX Airlines presented its airline services and connectivity options, highlighting opportunities for Thai travellers to reach Guatemala through international flight connections.
The morning concluded with a lucky draw, followed by networking among the participating organizations and guests.
Through this collaboration, All Around Holidays aims to further develop Guatemala as an attractive destination for Thai travellers by working closely with its local DMC partner and travel agency network. The programmes will cater to both FIT and group travellers, with itineraries tailored to different interests, travel styles and budgets.
The event marked a positive step towards strengthening tourism awareness and cooperation between Guatemala and Thailand while opening new opportunities for travel agencies to introduce Guatemala to their clients as an exciting destination beyond the familiar.
About All Around Holidays
Established in 2010, All Around Holidays specializes in tailor-made travel experiences, customized tour packages and comprehensive inbound and outbound travel services. The company serves FIT, group, family and special-interest travellers, creating distinctive travel experiences through its network of trusted international partners.
Through its collaboration with the Embassy of Guatemala and Martsam Travel, All Around Holidays is committed to developing Guatemala travel opportunities and supporting Thai travel agencies interested in introducing this remarkable destination to the Thai market.
